Souq.com Send Warning to Counterfeits and Refurbished Seller
I just received a newsletter warning from souq.com, actually I believe it was sent to all authorize seller in Souq.com, this kind of letter makes buyer like me and you feel protected. It also shows the strong stance of the company regarding seller selling Counterfeits and Refurbished materials. Below is the complete letter by Souq.com
No to Counterfeits
Souq.com offers a convenient and safe online shopping experience to customers. Our teams are constantly working towards removing listings that consist of suspected counterfeit or refurbished products and restricting seller accounts which breach the policy.
Customer trust is of utmost importance to us and we would take prompt action for customer complaints on such issues and on sellers who receive such complaints.
What is counterfeiting?
Counterfeiting is the act of manufacturing, replicating, importing/exporting, distributing, selling or otherwise dealing in goods, under a trademark registered by a brand owner, without their approval.
Usually popular brands are counterfeited and replicated to dupe the customers. Be very cautious of your suppliers and do a thorough background check while you are sourcing key brands. These popular brands include (but not limited to) Davidoff, Guess, Michael Kors, Nike, Samsung, Apple, etc. in key product categories such as personal care, electronic, fashion, cosmetics etc.
What is meant by a refurbished product?
Refurbishing means changing/ modifying or replacing part(s) of a product that might have been previously used and then returned to a manufacturer or vendor for various reasons, with an aim to make these product resalable at a better price.
Please note, Souq.com doesn’t allow selling any refurbished products on its platform as new, old or refurbished and would take strict action against any sellers who breach this policy. To sell CPO (Certified Pre-Owned) products, you must obtain written prior approval from Souq.com.
We want your Support and Commitment
We advise our seller partners to source products directly from brands or their authorized distributors to avoid being misled by counterfeiters. It is the seller’s responsibility to ensure that products they are listing or selling on Souq.com are neither counterfeit nor refurbished.
In the past, we have reported counterfeiters to authorities, imposed fines and permanently closed the seller accounts who breached the above policies. The penalty for selling counterfeit on our site could be from $15,000 to $75,000. If souq.com has any reason to believe that a seller is listing or selling counterfeit/ refurbished products, in addition to suspending such seller account on the Site, or withholding payments and or imposing a fine, Souq.com would also report such seller information to regulatory authorities, which may get you or your partners imprisoned by the authorities.
Lack of awareness that products sourced/ sold by you on Souq.com were counterfeit, would not release you from the crime of counterfeiting.
Souq.com is looking forward to your support in order to provide a better shopping experience to our customers, and a sustainable and long reaching platform for you to grow your business!
Thanks again Souq.com.
Disclaimer: I am an affiliate of Souq.com